Privacy proof & gdpr compliant
New privacy regulation (GDPR) requires new approaches to deal with the personal data of your audience. The fines are high (€20 million or if higher 4% of your world wide income) but we believe that your audience is also entitled to more transparency.
It will not be easy, but we believe the the digital ad industry will improve by applying a privacy by default approach, a more symbiotic approach to digital audiences and their personal data. With this approach, we will be compliant with new privacy regulation by default and will have access to more validated quality data.